Sell with Amazon

Get 10% back on your first $50,000 in branded sales. Learn more

Create an Amazon selling account

Get 10% back on your first

$50,000 in branded sales

In 2024, more than 55,000 independent sellers generated over $1 million in sales 1

Not sure where to begin?

Answer three questions to learn how you can start selling with Amazon.

Question 1 of 3

Where is your business based?

In the US

Outside the US

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Get started with $50,000 in incentives

Ready to sell with Amazon? As a Professional seller, you can explore a series of incentives and maximize your sales potential at the same time.

10% back on your first $50,000 in branded sales, then 5% back through your first year until you reach $1,000,000

$100 off shipments into our fulfillment network using the Amazon Partner Carrier program

Free storage and customer returns with automatic enrollment in the FBA New Selection program

Up to a $1,000 credit to create Sponsored Products ads

See all incentives

Why create an Amazon selling account?

By selling with Amazon, you can put your brand in front of millions of customers across the globe in a store they know and trust. Here are a few other reasons to consider selling with Amazon.

Sell with a brand customers trust

In 2023, Amazon was ranked the most trusted brand by US customers. Selling with Amazon means reaching millions of customers and tapping into a trusted shopping experience.

Explore Amazon selling stats

Grow with tools built for your success

It takes a lot to run a business. That’s why we provide every seller with a full toolkit for listing, pricing, and managing your business, so you can focus on growing.

Explore Amazon tools

Scale with services that level the playing field

We offer enterprise-level services at a great value to sellers of all sizes. This means small businesses can grow more efficiently with access to services like Fulfillment by Amazon (FBA), Amazon Ads, and other specialty programs.

Explore Amazon selling programs

“I trusted that there was a community out there that cared, and to whom we mattered. All we needed to do was find them.”

Sana Javeri Kadri

Founder & Chief Executive Officer

See Sana’s story

“Challenges are a sign that something fundamental needs to change. In our case, it was the way we sold our products—we needed to get online.”

Manasi Gangan

Founder

See Manasi’s story

$290,000+

Average annual sales in the Amazon store for independent sellers in the US in 20241

+60%

Percentage of sales in the Amazon store from independent sellers—most of which are small and medium-sized businesses1

100+

Countries and regions where Amazon ships to customers2

Revenue Calculator

Estimate your revenue based on fulfillment method

You can use our Revenue Calculator to compare estimates for FBA and you own fulfillment method.

Learn more about the Revenue Calculator

Ready to get started?

Step 1

Choose a selling plan

A Professional selling plan costs $39.99 a month plus selling fees. It gives you access to advanced programs and tools to help you optimize your business, boost sales, and discover new growth opportunities.

Select a selling plan

Step 2

Create an Amazon selling account

Choose your email and password, set up your selling account, and add other team members to meet your needs and goals.

Learn how to register as an Amazon seller

Step 3

Start selling

After you create an account, you can start listing and selling products. You can also build a brand, run promotions, and grow sales.

Learn how to sell with Amazon

Amazon selling tools and programs

Once you have a selling account, explore services that can help you reach more customers, ship orders, and scale.

Connect with more customers

Amazon Brand Registry

Start your brand’s Amazon journey by enrolling in Amazon Brand Registry for free. After enrolling, you become eligible to activate a suite of brand-building tools and protection benefits.

Learn more

Amazon Ads

Boost visibility for your products and brand with cost-per-click (CPC) ads and other advertising tools. Brands enrolled in Brand Registry can also create and customize a Brand Store—a free, dedicated space on Amazon where you can showcase your brand.

Learn more

Buy with Prime

Display the Prime logo and delivery promise on your own website. Increase conversion by offering fast, free delivery and a checkout experience that customers love.3

Learn more

Amazon Business

Connect with business-to-business (B2B) customers through Amazon Business and offer bulk selection, customized pricing, and other B2B features.

Learn more

Simplify shipping and fulfillment

Fulfillment by Amazon (FBA)

Enroll products in Fulfillment by Amazon (FBA) to offer free, two-day shipping through Prime. With FBA, we’ll pick, pack, and ship orders, as well as handle customer service and returns.

Learn more

Shipping with FBA costs 70% less per unit than comparable premium options offered by other major US carriers1

Fulfilled by Merchant

Use our suite of solutions to save time and money when you fulfill customer orders yourself. Get great shipping rates while offering fast, reliable delivery.

Learn more

Multi-Channel Fulfillment (MCF)

Use your FBA inventory to fulfill customer orders across various sales channels like your own website.

Learn more

Supply Chain by Amazon

Supply Chain by Amazon is an automated set of supply chain services to get products from manufacturers to customers around the world. Keep products in stock, provide faster and more reliable shipping, and significantly lower your operating expenses.

Learn more

Streamline, optimize, and expand your reach

Selling Partner Appstore

Looking for ways to improve your operating systems and drive more sales? Our Selling Partner Appstore is a source for software solutions that can help you automate, manage, and grow your business.

Learn more

Over one million Amazon sellers worldwide use apps built with our Selling Partner APIs to automate their businesses.4

Amazon Global Selling

Looking to sell internationally? Amazon Global Selling can help you expand with tools and support for selling products in different countries and regions.

Learn more

Automate Pricing

Use our Automate Pricing tool to set and automatically adjust prices for your products. Create pricing rules and limits, apply them to your products, and we’ll keep your offers sharp 24/7 while you focus on growing your business.

Learn more

Currency Converter for Sellers

Want to sell globally and get paid in your currency of choice? Check out our Currency Converter for Sellers to automatically convert and receive funds in various currencies.

Learn more

Manage Your Experiments

Brands can use our Manage Your Experiments tool to take the guesswork out of listing optimization. It compares different versions of product titles, photos, and other types of content to reveal what performs best.

Learn more

Service Provider Network

Use our Service Provider Network to get help from specialists who have experience working with Amazon sellers in accounting, storage, translations, and other focus areas.

Learn more

Seller University

Explore video tutorials and find step-by-step instructions for listing, fulfillment, and other key topics. Seller University is your source for beginner and advanced educational content to help with each stage of your selling journey.

Learn more

Frequently Asked Questions

How do I start selling with Amazon?

Start by choosing a selling plan, then register as a seller. Once you’ve created a selling account, you can list and price products, select fulfillment methods, and explore options to promote and advertise.

Learn more about getting started with Amazon

How much does it cost to sell with Amazon?

The cost depends on the selling plan you select, but we recommend you start by choosing a Professional selling plan for $39.99 a month so you can access our advanced tools and programs. You may also have referral fees based on product category, plus additional costs if you use optional programs like Fulfillment by Amazon (FBA) or Amazon Ads.

Learn more about pricing

How do I fulfill customer orders?

You can fulfill orders on your own using our suite of solutions through Fulfilled by Merchant, or you can use Fulfillment by Amazon (FBA) to send your inventory into our network and outsource fulfillment tasks for eligible products. You can also use a combination of fulfillment methods.

How can I promote and advertise the products I sell?

You can use a wide range of marketing and advertising strategies to boost sales for a product. Consider running coupons, deals, and cost-per-click (CPC) advertising campaigns.

Learn more in our marketing guide

How do I get paid for my sales in the Amazon store?

In general, Amazon settles seller accounts every two weeks via Automated Clearing House or electronic funds transfer.

Learn more about Amazon seller payments